Caesars Sportsbook Named Official Sports Betting & iGaming Partner of Michigan State Athletics

Michigan State University Athletics, MSU Sports Properties and Caesars Entertainment Inc. (NASDAQ:CZR) today announced a multi-year partnership to make Caesars Sportsbook the official and exclusive sports betting partner and iGaming partner of MSU Athletics. The partnership combines opportunities for fan participation, a new premium seating area at Spartan Stadium, and the expansion of responsible sports education.

The Caesars Sportsbook website will be made popular with MSU’s sports properties and access to a wide range of hospitality assets and VIP experiences, which will be available to Caesars Sportsbook players, as part of a wide range of benefits offered through the industry’s leading loyalty program, Caesars Rewards.

Assets include broadcast and digital content across MSU athletics games, visual signage for television across basketball, football and hockey, a new premium seating area title entitlement inside Spartan Stadium due to debut during the 2022 football season along with an outdoor back area, and access to Unique alumni and fan participation in the current sports seasons. Spartan fans can also soon enjoy emperor-worthy special promotions on mobile sports betting, iGaming and WSOP® product offerings.

“Michigan State has a proud tradition of excellence and partnering with an internationally recognized brand in college athletics is a great opportunity for us,” he said. Eric HesionCo-chair of Caesars Digital. “The Spartan fan base and alumni network is enthusiastic and well established across the country. We look forward to building on our relationship with them while enhancing the legacy we hold in Michigan and enhancing scholarship opportunities through this partnership.”

In addition to providing a significant financial commitment to MSU, Caesars Sportsbook will provide annual funds to support responsible student-athlete education, scholarships for students, as well as training and professional development opportunities for MSU students pursuing a career in the sports industry.

“The opportunity to partner with Caesars, a leading force in the sports and entertainment industry, will help advance the team gaming experiences of Spartan fans and provide important resources to support the growing needs of each of our undergraduate programs,” he said. Alan HallerVice President and Director of Athletics, Michigan State. “We are excited to be at the forefront of this innovative opportunity, while recognizing the importance of Caesars’ commitment to responsible sports education for both student-athletes and the university community at large.”
This agreement also focuses on expanding responsible sports and education for the MSU community. Caesars Sportsbook is committed to working with the Michigan Association on Problem Gambling (MAPG), regulators and the community to provide responsible gaming resources to all eligible sports bettors in the state and to increase awareness of the responsible gaming tools available on the Caesars Sportsbook App.

This partnership is facilitated by the third party multimedia rights holder, Playfly Sports.

“The rapidly growing interest in gaming in the college space has prompted us to create strategic opportunities for our university properties that provide not only impressive educational resources for gaming but also significant opportunities to attract new sources of revenue,” said Christy Hedgpeth, President of Playfly Sports. Properties. “Connecting the Caesars brand of excellence to MSU’s passionate community of students, fans, and alumni is the perfect choice and yet another example of how partnerships like this can create tremendous benefits for all stakeholders.”

Caesars Sportsbook is currently published in 21 states and jurisdictions – 15 of which are mobile – and operates the largest number of retail sports betting books nationwide. Eligible Michigan sports fans can download the app on iOS or Android to take advantage of our extensive betting options, including live in-game betting, daily promotions, special odds boosts, as well as secure and easy ways to deposit and withdraw money. Caesars Sports integrates Caesars Rewards, where each bet placed rewards the bettor with tier credits and bonus credits that can be used to unlock unbeatable experiences within the portfolio of Caesars properties and partnerships.


About Caesars Entertainment, Inc.
Caesars Entertainment, Inc. (NASDAQ: CZR) is the largest casino entertainment company in the United States and one of the world’s most diversified providers of casino services. Since its beginnings in Reno, Nevada, in 1937, Caesars Entertainment, Inc. Through the development of new resorts, expansions and acquisitions. Caesars Entertainment, Inc. Resorts operates. Primarily under the brand names Caesars®, Harrah’s®, Horseshoe® and Eldorado®. Caesars Entertainment, Inc. Diverse gaming, entertainment and hospitality facilities, one-of-a-kind destinations, and a full range of gaming and sports betting experiences on mobile and online. All linked to the industry-leading Caesars Rewards loyalty program, the company is focused on building value with its guests through a unique blend of impeccable service, operational excellence and technology leadership. Caesars is committed to its employees, suppliers, communities and the environment through the PEOPLE PLANET PLAY framework. Know when to stop before you start.® problem gambling? Call 1-800-522-4700. For more information, please visit Terms and conditions apply. You must be 21 or older to gamble. Know when to stop before you start. ® problem gambling? Call the Michigan Problem Gambling Helpline at 1-800-270-7117.

About Playfly Sports (dba MSU Sports Properties in East Lansing, Michigan)
Playfly Sports is a full-service sports marketing company operating where sports marketing, media and technology meet. Playfly Sports delivers results-based solutions to brands that reach approximately 83% of all sports fans in the United States who generate more than 230 billion impressions each year in professional, college and high school sports. By leveraging the influence and continuity of the local sports base, Playfly Sports’ exclusive rights in the NBA, NHL, MLB, NCAA, esports, and high school segments drive value for our local, regional and national brand partners. Playfly’s vision-filled technology and multimedia platforms drive innovation through linear, digital, in-house and experiential marketing and interaction assets. Playfly Sports has a unique ability to partner, innovate and advance the aspirations of athletes, brands, academic institutions and sports fans across the United States. Playfly Sports is igniting the brands through the Love of Fans. Visit Playfly Sports online at and follow Playfly Sports on LinkedIn, Twitter and Facebook: PlayflySports.

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