Cease and Desist Demands show the role social media platforms play in the spread of dubious COVID claims

Cease and Desist Demands show the role social media platforms play in the spread of dubious COVID claims

The Omicron variant has consumers saying “Omigosh,” but even before the current increase, advertisers were using questionable COVID claims to promote their products. FTC employees sent an additional 25 cease-and-desist orders to businesses, most of which have provided unproven preventions or treatments for tinctures, teas, and miscellaneous services. But there is a key point that … Read more

Peloton hires McKinsey to review cost structure as equipment sales slow

Peloton hires McKinsey to review cost structure as equipment sales slow

CNBC has learned that Peloton is working with management consulting group McKinsey & Company to review its cost structure and possibly cut some jobs. Possible job cuts were discussed in a recent call with members of the Peloton management team, according to a recording obtained by CNBC. The apparel division, which has seen particularly weak … Read more

Pure Green Farms elevates consumer marketing efforts – Produce Blue Book

Pure Green Farms elevates consumer marketing efforts – Produce Blue Book

SOUTH BEND, IN – Pure Green Farms BB #:374882 is running a two-week social media contest on Facebook and Instagram where consumers can enter to win a year’s worth of lettuce stock. The competition itself is designed to increase brand awareness and instill brand loyalty among Pure Green Farms’ existing customers. “We love discovering creative … Read more

Marketing Assistant & Front Office Administration

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about business As innovative leaders in the Coffs Coast real estate market, Nolan Partners enables mutually successful real estate journeys inspired by a commitment to support the best interests of our clients. We are more than just an agency, we are the safest hands. Role This role is diverse and will enable the successful candidate … Read more

The 5 Places You Need To Be Online And Why, Part 1

The 5 Places You Need To Be Online And Why, Part 1

Benita Samuels, Founder, Visibility Solutions Group B. Samuel Benita Samuels is a vision expert and founder of the Visibility Solutions Group. With over 30 years of experience in brand marketing, she has worked with global organizations such as Nestle, Pfizer and Liberty Mutual Insurance, privately owned companies such as Forbes Magazine Galleries and many startups … Read more

Facebook Name Change Is Example Of Marketing Tactic Used By Companies Under Fire

Facebook Name Change Is Example Of Marketing Tactic Used By Companies Under Fire

This pictogram taken in Los Angeles on October 28, 2021 shows a person using Facebook on a … [+] A smartphone in front of a computer screen with the META logo on it. Facebook President Mark Zuckerberg announced Thursday that the parent company’s name has been changed to “Meta” to represent a future beyond its … Read more

Report, Marketing & Advertising News, ET BrandEquity

Report, Marketing & Advertising News, ET BrandEquity

Breastfeeding workshop, postpartum comfort pants, and consent education: These are some of the services and products featured in ads that Facebook has rejected, according to a new report from the Adalah Intimacy Center. For the report, Jackie Rottman, founder of the nonprofit organization, interviewed employees and leaders at more than 35 companies focused on issues … Read more

Can Facebook align with the values of the metaverse?

Can Facebook align with the values of the metaverse?

Below is another guest post by Adam Jeffries, CEO of Metaplex Studios. Opinions are of the author. It is becoming apparent in the mainstream media that blockchain technology is making itself known and making its way into our daily lives. Within the daily scroll of regular users through social media, we’re starting to see the … Read more

How to master free Facebook marketing

How to master free Facebook marketing

Do you want to increase online sales, build brand awareness and promote your products? From leading brands boosting TV campaigns with Facebook’s involvement, to growing companies hosting creative online shows to keep fans excited, any company – big or small – can use Facebook as a marketing tool. Social media platforms like Facebook are bridging … Read more