Instagram is testing Subscriptions for creators

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As of this week, IG is officially testing Instagram Subscriptions, a feature that lets a creator’s fans pay anywhere from 99 cents to $99.99 for access to exclusive, Close Friends-type content. That content will come in a few different forms, including subscriber-only lives and Stories. Creators will also see av regal looking Subscriber badge (it’s … Read more

CORRECTING and REPLACING PHOTO Open Influence Launches Go Prism Self-Serve SaaS Solution, an Innovative Influencer Marketing and Insights Tool for Social Media Marketers

CORRECTING and REPLACING PHOTO Open Influence Launches Go Prism Self-Serve SaaS Solution, an Innovative Influencer Marketing and Insights Tool for Social Media Marketers

Angels–(work wire) – Please replace the image with the accompanying corrected image. The statement reads: OPEN InfLUENCE launches GO PRISM SELF-SERVE SAAS SOLUTION, an innovative marketing and insights tool for social media actors Go Prism is a proprietary social intelligence platform for brand integrity, influencer discovery, performance measurement, and competitive insights. Open Influence, a global … Read more

McDonald’s Instagram Ads Seem to Target Low-Income Kids

McDonald’s Instagram Ads Seem to Target Low-Income Kids

main socket A new study compared McDonald’s Instagram posts in 15 countries with different economic standings. Researchers have found that McDonald’s shares more jobs in low-income countries than in high-income countries. Jobs in low-income countries were often targeted at children and were associated with price promotion. Jobs in high-income countries focused more on healthy habits … Read more

How Sun-Ny Side Up Pairs Socially Relevant Pieces Of Street Culture With Culture-Based Brands

How Sun-Ny Side Up Pairs Socially Relevant Pieces Of Street Culture With Culture-Based Brands

Jill Ferry [left] And Rory Roth [right]Sun-ny Side Up, Brand Culture Marketing Agency. Courtesy of Sun-ny Side Up Rory Roth and Jill Ferry have been together for about 10 years. The two had been casting faces at Wilhelmina for various projects for the better part of 2019 before Wilhelmina needed to boost its cultural collaboration. … Read more

How Much to Spend on Law Firm Marketing

How Much to Spend on Law Firm Marketing

Wednesday January 19 2022 A 2020 study found that 65% of law firms spend the majority of their marketing budget on internet marketing. However, what this statistic doesn’t answer is how much they spend on marketing in general and how that money is allocated to different digital platforms. The reason for this, in a nutshell, … Read more