joins TikTok marketing partners to give brands access to first-party data, an influencer marketing and branded content solution, is today an official TikTok Marketing Partner and will integrate with the platform’s Creator Marketplace API.

Additionally, the platform has also partnered with Meta to offer creative solutions on Instagram and Facebook.

As a result, brands will be able to make real-time decisions about campaign performance based on first-party data within’s technology platform, Waves. customers, including Hilton, Polaroid, Deliveroo, Takis and National Rail, will have exclusive access to first-party data from TikTok on audience demographics, growth trends, top-performing content and videos to identify the right creators for creative and paid ad campaigns, and give them data About the necessary metrics for ROI for brands.


By connecting their TikTok Ads Manager account to the platform, brands will be able to easily create Spark Ads, TikTok’s advertising tool, from TikTok videos of creators within Waves and receive detailed reports.

Through this integration, customers will have access to first-party insights from the TikTok Creator Marketplace, the official platform for collaboration between brands and creators on TikTok. It provides the opportunity for brands to identify and partner with a large pool of creators.

The integration adds to’s list of API integrations that includes Facebook, Instagram, Twitter, and YouTube. is also an official marketing partner with Meta to provide creative solutions on Instagram and Facebook.

Ben Jeffries, CEO and Co-founder of commented: “We are thrilled to be part of a select group of trusted marketing partners on TikTok and to provide our customers with this new solution via our technology platform, Waves, which will enable brands to do just that. Their campaigns are driven by performance-driven insights. This move reinforces our position as an industry leader and builds on our recent explosive growth.”

Melissa Yang, Head of Ecosystem Partnerships at TikTok added: “Creators are the lifeblood of our platform and we are constantly thinking of new ways to facilitate communication and collaboration with brands. We are thrilled to combine with our elite group of trusted partners to help brands discover and work with diverse creators who can share their message in a real way.”

For more info on TikTok’s Creator Marketplace API, the team talked about it on Mumbrellacast

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