The Influencer Marketing Factory (IMF) – an influencer marketing agency – has written a huge report on what social commerce might look like in 2022. Co-founder and CEO of the International Monetary Fund Alessandro Bugliari told Marketing Brew that it has 91 pages, with 30 quotes from Social Commerce accepted experts and polled thousands of social media users in the United States.
Fortunately for you, we’ve summarized some of the most important findings below.
In 2020: The number of people in the US who have smashed the Add to Cart button on social media has reached 80.1 million. In 2022, that number is expected to rise to 96 million, according to eMarketer research cited in the report.
All the cool kids do: 82% of people surveyed said that they actually discovered a product on social media and purchased it directly from their phone.
lights, camera, start: 57% of those surveyed have previously purchased something during a live shopping event.
Day after day: 24% said they shop on social media more than once a week, while 29% said they shop once a week.
So what’s next? “Social media is no longer a place for advertising, just advertising…social platforms need to provide a rich and engaging experience to entice audiences to shop in the first place,” Chloe Cox, social strategy and insights consultant at Wunderman Thompson Commerce wrote in the report.—PB