Facebook Name Change Is Example Of Marketing Tactic Used By Companies Under Fire

Facebook Name Change Is Example Of Marketing Tactic Used By Companies Under Fire

This pictogram taken in Los Angeles on October 28, 2021 shows a person using Facebook on a … [+] A smartphone in front of a computer screen with the META logo on it. Facebook President Mark Zuckerberg announced Thursday that the parent company’s name has been changed to “Meta” to represent a future beyond its … Read more

Facebook and Instagram accused of rejecting women’s health ads

Facebook, Instagram

A recent report by the not-for-profit Center for Intimate Justice (CIJ) conducted jointly with pelvic health startup Origin claims that Facebook Meta’s parent company rejects ads for women’s health while allowing ads for men’s sexual health companies with sexual innuendo to run on Facebook and Instagram . According to the report, categories of startups with … Read more

Google, Facebook CEOs colluded in online ad sales, Marketing & Advertising News, ET BrandEquity

Google, Facebook CEOs colluded in online ad sales, Marketing & Advertising News, ET BrandEquity

Google and Facebook executives colluded in online advertising sales (Image is for representational purposes only – iStock) Recently unedited documents from a state-led antitrust lawsuit against Google accuse the search giant of colluding with rival Facebook to manipulate online ad sales. The lawsuit alleges that the chief executives of both companies were aware of and … Read more

IZEA Research Discovers 56% of Social Media Influencers

IZEA Research Discovers 56% of Social Media Influencers

Orlando, Florida, Jan. 14, 2022 (Globe Newswire) – IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technologies, data, and services to the world’s leading brands, today launched its latest research initiative, Influencing the Metaverse, today. The US Consumer Study examines how social media influencers are leading the way into virtual worlds. The … Read more

Twitter, Meta and YouTube among tech giants subpoenaed by panel, Marketing & Advertising News, ET BrandEquity

Twitter, Meta and YouTube among tech giants subpoenaed by panel, Marketing & Advertising News, ET BrandEquity

Representative picture After months of requesting documents from more than a dozen social platforms, the House committee investigating the Capitol rebellion issued subpoenas targeting Twitter, Meta, Reddit and YouTube after lawmakers said the companies’ initial responses were inadequate. The panel chair, Representative Benny Thompson, on Thursday demanded records from companies relating to their role in … Read more

Meta opens Privacy Centre to educate users on data security, Marketing & Advertising News, ET BrandEquity

Meta opens Privacy Centre to educate users on data security, Marketing & Advertising News, ET BrandEquity

In the face of intense scrutiny over users’ data privacy, Meta has introduced a privacy hub across its suite of apps to educate billions of users. Available to a limited number of people using Facebook on desktop in the US right now, the Privacy Center is expected to educate people about their privacy options and … Read more

Facebook sued for wrongful death, Marketing & Advertising News, ET BrandEquity

Facebook sued for wrongful death, Marketing & Advertising News, ET BrandEquity

The sister of a murdered federal security officer is suing Facebook, alleging that the tech giant played a role in the radicalization of two men accused of plotting the murder on its platform. David Patrick Underwood was fatally shot and his partner injured while guarding a federal building in Auckland on May 29, 2020, when … Read more

Facebook parent’s head of communications John Pinette leaves company, Marketing & Advertising News, ET BrandEquity

Facebook parent's head of communications John Pinette leaves company, Marketing & Advertising News, ET BrandEquity

The head of communications for the parents of Facebook is leaving the company The social media company said late Friday that Jon Bennett, head of communications at Meta Platforms Inc, the parent company of Facebook, is leaving the company. A Meta spokesperson said in a statement emailed to Reuters that Chris Norton, vice president of … Read more

France fines Google, Facebook millions over tracking consent, Marketing & Advertising News, ET BrandEquity

France fines Google, Facebook millions over tracking consent, Marketing & Advertising News, ET BrandEquity

France hits Google and Facebook with huge fines over cookies French regulators on Thursday fined Google and Facebook a total of more than 200 million euros ($226 million) for not making it as easy for people to opt out of online tracking as they are for them to accept it. CNIL’s data privacy watchdog said … Read more