Schbang wins digital media mandate for CavinKare’s Spinz, Nyle & Chik

Schbang wins digital media mandate for CavinKare’s Spinz, Nyle & Chik

Schbang, the full-service creative, media and technology company, has secured digital and media mandates for CavinKare brands – Spinz, Nyle and Chik. Schbang Delhi, the company’s northern arm, will handle strategic content and design across all social media platforms as well as performance media for brands. “Spinz, Nyle and Chik are iconic brands that over … Read more

Campaign Crash Course: A conversational commerce primer for brand marketers | Analysis

Campaign Crash Course: A conversational commerce primer for brand marketers | Analysis

Welcome back Asia Pacific CampaignThe Crash Course Learning Series, in which you’ll learn valuable lessons and business tips on common and essential topics from industry experts in just five minutes. Think of it as a mini MBA, if you will. Lessons will cover the scope of the marcom industry, including technology, creativity, media, strategy, leadership, … Read more

Namita Ved joins Disney+ Hotstar as Head – Customer Marketing

Ved

Namita Ved has joined Disney+ Hotstar as Head – Customer Marketing. She joined the streaming platform in August 2021. Prior to Disney+ Hotstar, she worked with Mobile Marketing Association (MMA) APAC as Head – Marketing, Business Development & Strategic Alliances, India. In her decade plus career, Ved has experience in working in companies like WAT … Read more

Admatazz bags digital mandate for Chheda Jewellers

Admatazz bags digital mandate for Chheda Jewellers

Admatazz, an independent digital and creative agency, has been awarded the full digital mandate for Chheda Jewellery. As part of winning the mandate, Admatazz will amplify brand presence and customer interaction across platforms through social media and content management, along with shaping the digital journey, the agency will also design and develop strategies around sustenance. … Read more

‘For digital, Rajasthan Royals’ big focus this year will be to reach out to new audiences’

'For digital, Rajasthan Royals’ big focus this year will be to reach out to new audiences'

During a pandemic, when sports are often out of the realm of fan interaction in stadiums, sports marketers are finding innovative ways to keep their brands and players on top of the interests of both local and global supporters. The Rajasthan Royals (RR) cricket team is leading the way on digital channels with their new … Read more

I want to be a trendsetter rather than someone who follows the trend: Tanmoy Basak | Kolkata News

I want to be a trendsetter rather than someone who follows the trend: Tanmoy Basak | Kolkata News

Tell us about previous projects you’ve done with several brands over the course of the year that you’re proud of.2021 was no different from 2020. The only thing is that I adapted and accepted the “new normal” and moved on with it. My work is like my shadow. They complement each other. “The empty mind … Read more

‘Instagram Messaging Automation will redefine relationships between brands & consumers’

‘Instagram Messaging Automation will redefine relationships between brands & consumers’

Instagram Messaging Automation is set to redefine the entire buying cycle from brand discovery to post-purchase support, and the recently launched automation API has businesses, large and small, across the country gearing up for a new type of market. As the app is capable of providing CX and support in over 100 languages ​​using Yellow.ai’s … Read more