Endo pivots its Dupuytren’s campaign from John Elway to a patient-led pitch

Endo pivots its Dupuytren's campaign from John Elway to a patient-led pitch

Forget John Elway. Endo is looking to ordinary patients to lead its updated campaign in Dupuytren (DC). Dina Sarasik, director of consumer marketing at Endo, said Endo hired the former Denver Broncos quarterback to help lead its Facts At Hand awareness campaign in 2019, and it was “very successful for us.” Now, though, it was … Read more