Google HK names Nancy Ting as marketing head for YouTube Greater China

Google Hong Kong

Google has promoted Nancy Ting (pictured) as Chief Marketing Officer for YouTube Greater China and Google in Hong Kong. According to her LinkedIn, prior to her promotion, she was Head of Consumer and Brand Marketing in Hong Kong from September 2019 to December 2021. Ting joined Google Hong Kong in August 2014 as Head of … Read more

Schbang wins digital media mandate for CavinKare’s Spinz, Nyle & Chik

Schbang wins digital media mandate for CavinKare’s Spinz, Nyle & Chik

Schbang, the full-service creative, media and technology company, has secured digital and media mandates for CavinKare brands – Spinz, Nyle and Chik. Schbang Delhi, the company’s northern arm, will handle strategic content and design across all social media platforms as well as performance media for brands. “Spinz, Nyle and Chik are iconic brands that over … Read more

The 5 Places You Need To Be Online And Why, Part 1

The 5 Places You Need To Be Online And Why, Part 1

Benita Samuels, Founder, Visibility Solutions Group B. Samuel Benita Samuels is a vision expert and founder of the Visibility Solutions Group. With over 30 years of experience in brand marketing, she has worked with global organizations such as Nestle, Pfizer and Liberty Mutual Insurance, privately owned companies such as Forbes Magazine Galleries and many startups … Read more

The Business of Harnessing the Power of Social Media

The Business of Harnessing the Power of Social Media

Opinions expressed by entrepreneur Shareholders are their own. Social media platforms and channels continue to evolve, challenging companies to adjust social strategies to capture the attention of target audiences, build brand visibility and generate leads. As business owners and entrepreneurs look to harness the power of social media in a changing digital landscape, they will … Read more

Campaign Crash Course: A conversational commerce primer for brand marketers | Analysis

Campaign Crash Course: A conversational commerce primer for brand marketers | Analysis

Welcome back Asia Pacific CampaignThe Crash Course Learning Series, in which you’ll learn valuable lessons and business tips on common and essential topics from industry experts in just five minutes. Think of it as a mini MBA, if you will. Lessons will cover the scope of the marcom industry, including technology, creativity, media, strategy, leadership, … Read more

Namita Ved joins Disney+ Hotstar as Head – Customer Marketing

Ved

Namita Ved has joined Disney+ Hotstar as Head – Customer Marketing. She joined the streaming platform in August 2021. Prior to Disney+ Hotstar, she worked with Mobile Marketing Association (MMA) APAC as Head – Marketing, Business Development & Strategic Alliances, India. In her decade plus career, Ved has experience in working in companies like WAT … Read more

Introducing Pop Jots, a New Marketing Agency That Uses

Introducing Pop Jots, a New Marketing Agency That Uses

SALT LAKE CITY, Jan. 13, 2022 (GLOBE NEWSWIRE) — Strategic communications expert and filmmaking professional Jason R. Starr is excited to announce the official launch of his new marketing company, Pop Jots, in Pleasant Grove, Utah, on Jan. 3. 13, 2022. Pop Jots offers a variety of writing, copywriting, and advertising services to various businesses … Read more

A Conversation with Ascension’s ‘Chief Storyteller’

A Conversation with Ascension's 'Chief Storyteller'

Nick Ragone, JD, shares how Ascension’s marketing strategy is guided by the organization’s mission and strong focus on storytelling. Everyone has a story worth telling, and healthcare organizations can take advantage of this tool to connect with their patients and consumers. One organization that tends to tell stories is Ascension, a large, nonprofit health care … Read more

The drive to digital in pharma marketing is ‘overwhelming’ doctors. Solution? Train digitally savvy reps

The drive to digital in pharma marketing is 'overwhelming' doctors. Solution? Train digitally savvy reps

Pharmaceutical marketers don’t understand what healthcare professionals need – and worse, they are drowning doctors in drug promotions at the expense of more personalized content. That’s according to a new report, Digitally Savvy HCP, from healthcare solutions company Indegene, which has been tracking these relationships over the past few years. This report focuses on just … Read more

How retailers are rethinking their approach to marketing this holiday

How retailers are rethinking their approach to marketing this holiday

Denise Sharlet | AFP | Getty Images It is not only that the costs of raw materials, transportation and labor are high. Retailers are also facing rising digital advertising costs. The challenge is: Is it worth the extra money? In the past year – and especially during the holiday season – social media platforms like … Read more