Endo pivots its Dupuytren’s campaign from John Elway to a patient-led pitch

Endo pivots its Dupuytren's campaign from John Elway to a patient-led pitch

Forget John Elway. Endo is looking to ordinary patients to lead its updated campaign in Dupuytren (DC). Dina Sarasik, director of consumer marketing at Endo, said Endo hired the former Denver Broncos quarterback to help lead its Facts At Hand awareness campaign in 2019, and it was “very successful for us.” Now, though, it was … Read more

The drive to digital in pharma marketing is ‘overwhelming’ doctors. Solution? Train digitally savvy reps

The drive to digital in pharma marketing is 'overwhelming' doctors. Solution? Train digitally savvy reps

Pharmaceutical marketers don’t understand what healthcare professionals need – and worse, they are drowning doctors in drug promotions at the expense of more personalized content. That’s according to a new report, Digitally Savvy HCP, from healthcare solutions company Indegene, which has been tracking these relationships over the past few years. This report focuses on just … Read more