Twitter, Meta and YouTube among tech giants subpoenaed by panel, Marketing & Advertising News, ET BrandEquity

Twitter, Meta and YouTube among tech giants subpoenaed by panel, Marketing & Advertising News, ET BrandEquity

Representative picture After months of requesting documents from more than a dozen social platforms, the House committee investigating the Capitol rebellion issued subpoenas targeting Twitter, Meta, Reddit and YouTube after lawmakers said the companies’ initial responses were inadequate. The panel chair, Representative Benny Thompson, on Thursday demanded records from companies relating to their role in … Read more

There’s another ‘meta’ marketers should be concerned with – their ‘most effective tactic available’

There’s another ‘meta’ marketers should be concerned with – their ‘most effective tactic available’

Although Facebook’s rebranding has made headlines lately, there are other “meta” marketers they need to keep in mind when re-examining their social strategies, he writes. Joseph Antonucci. Dead means many things. It develops from ancient Greek, and can be translated as a prefix associated with transcendence, comprehension, and inclusion. This sums up what Facebook wants … Read more

Reddit IPO to test social media platform’s ‘meme’ stock hype, Marketing & Advertising News, ET BrandEquity

Reddit IPO to test social media platform's 'meme' stock hype, Marketing & Advertising News, ET BrandEquity

Reddit IPO to test social media platform’s “meme” stock hype Written by Dawn Chmielewski and Sheila Dang Reddit users have helped fuel dozens of “meme” stock gains this year, from retailer GameStop Corp to AMC Entertainment Holdings Inc. Some analysts doubt that this will be a saving grace for the social media platform as it … Read more